Finnish hard rock monsters LORDI debuted their brand new single, "This Is Heavy Metal", during their headlining appearance at this year's Gods of Metal festival, which took place June 25-27 in Torino, Italy.
Fan-filmed video footage of the performance can be viewed below.
Photos of the LORDI concert are available on the Italian news blog Musica Metal.
"This Is Heavy Metal" comes off LORDI's fifth studio album, "Babez For Breakfast", which will be released in the U.S. on September 14 via The End Records. The CD will be made available simultaneously in Europe, Japan and the USA.
The "This Is Heavy Metal" single will be released on August 6.
"Babez For Breakfast" was recorded in early 2010 in Nashville, Tennessee with highly regarded producer Michael Wagener, who has produced albums for artists as varied as OZZY OSBOURNE, ALICE COOPER and JANET JACKSON and mixed METALLICA's classic "Master of Puppets".
LORDI frontman Mr. Lordi commented on the new CD: "We are very proud of this album. We went back to the basics and beyond. The new material is more rocking and melodic, but we have not forgotten the horror elements, either. As our producer says — each song includes a lot of energy, emotion and entertainment. We are eager to go back on the road and meet our fans with new songs, outfits and tricks!"
An important part of this album, as always, will be the new costumes designed by Mr. Lordi, which will be premiering soon.