KISS guitarist/vocalist Paul Stanley was on hand at the LA Auto Show — which was held November 19-28, 2010 at the Los Angeles Convention Center — to help Lotus pull the covers off five new models headed for production in the next 3-5 years.
Video footage from the event, including an interview with Stanley about the new Lotus range of cars, can be seen below.
"It's amazing because when you have something that's as legendary and iconic as Lotus, you have to go through a period where perhaps you have to reinvent yourself or rediscover yourself," Stanley said. "And that's what makes something iconic. There cars are breathtaking because they're pieces of art. I think the Elite is spectacular. The Eterne... I think the two of those are breathtaking. But it's like looking at a beauty contest and saying who's the most beautiful. Hard to say. I think Lotus has really come out swinging this time; it's very impressive. Especially at the Paris Auto Show, people were expecting one car and this is beyond what anyone could have expected, and they're all home runs, they're all spectacular."
The new Lotus line will range in price from $53,000 to nearly $190,000.
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