According to True Metalhead, Adam "Nergal" Darski, frontman of extreme blackened death outfit BEHEMOTH, has become the new spokesman for energy drink called Demon in his native Poland.
Before Nergal could even put his face on the product, the relationship is already causing controversy and backlash in Poland. There are organizations prepared to boycott the launch.
"We want this brand to surprise people while we have fun with marketing communications," says Marek Sypek, chairman and managing director of Agros-Nova, the company that is said to be licensing the product from Demon's manufacturer in New Zealand. "We want it to be controversial, but taken with a grain of salt."
Demon's product logo contains a pentagram and Nergal will be appearing in the advertising campaigns in his BEHEMOTH stage attire. Featuring the slogan "No Limits - No Laws," the campaign will include four tempting flavors and one low price.
With the face of Nergal (known as "Holocausto" in the campaign), who is known for his anti-Christian views and allegations of public blasphemy, the manufacturer wants to gain a strong position in a competitive market for energy drinks.
Nergal will reportedly donate a portion of his earnings from the campaign to DKMS, the world's largest bone marrow donor center whose mission is to save people's lives by registering and motivating stem cell donors over the long run in all corners of the globe.
Darski was found innocent last August of offending religious feelings in connection with a September 2007 incident when he reportedly called the Catholic Church "the most murderous cult on the planet" during the band's performance in Gdynia and tore up a copy of the Bible, calling it "a book of lies."
A Polish judge ruled on August 18, 2011 that Darski's ripping up of a Bible during a show was a form of artistic expression consistent with the style of his band.
Judge Krzysztof Wieckowski said he considered Darski's actions "a form of art." He added that the court had no intention of limiting freedom of expression or the right to criticize religion.